Rasmus Seebach viral film
lørdag, 16 april 2011
In connection with the teaching in the subject Avancerede Medieteknologier while studying Bachelor in web development, we have created various exercises to understand viral marketing and in doing viral ideas. The video here is an attempt to do just that.
About Rasmus Seebach
Rasmus is a successful Danish musician and son of Tommy Seebach. His debut album from 1999 “Rasmus” had several big hits and is well awarded. “Rasmus” is radio-friendly songs, songs using a successful formula with lots of repetition and refrain.
The viral potential of Rasmus Seebach
Diiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiie Rasmus Seebach!
Precisely this type of music as Rasmus Seebach delivers often divides the waters. The radios love it, it fits perfectly into the rotation on a hit-station and get a lot of airplay. Therefore also a great familiarity, good chart positions and obviously; hit singles.
But music as Rasmus Seebachs’ also has a lot of enemies. The combination of hit-shaped music with lots of repetition and lots of airplay is often just a bit too much.
Here is an example of how a musician in the genre can be hated:
Using the video virally
It is of no importance if I’m a Rasmus Seebach fan or hater, I’m just trying to take advantage of the fact that his music either is loved or hated.
So this video is created as a gift, you can send to you friends and family.
Hopefully, everyone who cannot stand Rasmus will share it and people that are either offended by the hatred of Seebach, will comment on it and help make it viral.
Credits
Rune Præst for wielding the sledgehammer with such a fierce elegance.
Miguel Lindholm for production assistance.
Stereo Studio Herning for letting us videofilm in the store.